Your website should make you money — not sit there looking pretty.
Most Lubbock businesses pay for a website that does nothing. Here's how a 806 Smart-Site compares to the two options most owners weigh: a traditional dev-built website and a DIY builder like Wix or Squarespace.
Two ways to own a website. Only one books the job.
A traditional or DIY site shows up in search and waits. A Smart-Site captures the lead, replies in seconds, and follows up until they book — the site is one part of a system.
Traditional & DIY websites
- Static contact form. After hours, the lead goes to voicemail — or your competitor.
- No automated follow-up. You email or call back manually — if you remember.
- Booking means phone tag, or a bolt-on app with its own $20–60/mo bill and login.
- You're renting — or the developer vanished. Leave and the site, SEO, and data go with the platform.
- $500–$2,500 per update, or $30–60/mo plus apps — and it still doesn't move the needle.
An 806 SmartWebsite™
- Missed-call text-back and instant SMS reply on every form — 24/7.
- 5-step email + SMS nurture runs automatically until the lead books or opts out.
- Built-in calendar. Customers self-book on your real availability, reminders included.
- You own everything — domain, website, customer data, phone number, system config.
- $197–$1,797/mo flat. Hosting, updates, follow-up, reviews — all included.
Comparison reflects typical Wix/Squarespace plan combinations and average freelance website rates in the West Texas market.
Six jobs a Smart-Site does that a brochure can't.
The website is the front door. Behind it, six systems run around the clock to turn a visitor into a booked job — installed and managed for you.
Lead Capture 24/7Capture
Missed-call text-back and an instant SMS reply on every form. Optional 24/7 receptionist on Growth and Revenue Engine.
Automated Follow-UpNurture
A 5-step email + SMS nurture runs automatically until the lead books or opts out. Built in, not bolted on.
Booking IntegrationSchedule
A built-in calendar. Customers self-book on your real availability, and reminders go out automatically.
Total OwnershipOwn it
You own everything — domain, website, customer data, phone number, system config. We run it. You own it.
One Flat PriceCost
$197–$1,797/mo flat. Hosting, updates, follow-up, reviews — all included. No per-change invoices.
Revenue ImpactResults
Recovers missed calls, books jobs while you sleep, generates Google reviews on autopilot. The website is one piece of a system.
What's the difference between paying once and paying monthly?
Pay once — you get a website. It'll look professional, load fast, and have your info on it. But when someone calls after hours, it can't answer. When you finish a job, it won't ask for a review. When a lead goes cold, it won't follow up.
Pay monthly — you get the website plus everything running behind it. The texts, the follow-ups, the review requests, the reporting. It keeps working whether you're on a job site or asleep.
The exception is Smart-Site — that one is closer to a traditional website with managed hosting and monthly upkeep, no automations.
Neither option is wrong. It just depends on what you need.
A website is a billboard. A Smart-Site is a system.
Every Smart-Site ships with the four pieces a service business actually needs to convert traffic into booked jobs.
Sub-second load on a phone. Click-to-call and click-to-text right where the thumb already lives.
Every form drops straight into your CRM and triggers an SMS reply within seconds — not hours.
Schema, Google Business Profile sync, citations, and review signals — the stuff Google actually rewards.
Domain, website, data, and phone number stay in your name. We run the system. You keep the keys.
Two paths. One result: a system that catches every lead.
Two paths to the same result: a system that catches every lead. Choose the one that fits where you are right now.
I need a new website
Smart-Site, Growth, or Revenue Engine — full website plus the lead-rescue system, built and run by us.
See Build Lane plans → Overlay LaneI already have a website
Overlay Lite or Overlay Pro — bolt the missed-call text-back, follow-up, reviews, and CRM onto the site you already have.
See Overlay Lane plans →Not sure which lane fits? Take the free 12-Point Audit →
Questions business owners ask us.
What's the difference between a Smart-Site and a regular website?
A traditional website is a digital brochure — it shows up in search and waits for someone to call. A Smart-Site captures the lead, replies in seconds, follows up automatically until they book, and runs reviews on autopilot. The website is one part of a system that turns visitors into booked jobs.
How is this different from Wix or Squarespace?
DIY builders give you a template editor and rent you the platform. You bolt on Mailchimp, Calendly, and a chat widget yourself, manage it all, and lose everything if you cancel. A Smart-Site is built and run by us, owned by you, and includes the lead capture, follow-up, smart automation, and reviews in one flat monthly price.
Do I own my Smart-Site?
Yes. You own the domain, the website, the customer data, the phone number, and the system configuration. If you ever leave, you keep all of it. We just run it for you while we work together.