Pick your system. Own your results.
Four tiers — from a clean local storefront to a fully managed growth operation. Each one builds on the last. Your domain, data, and customers stay yours. Always.
Monthly plans run on a 6-month agreement so the system has time to prove itself. After that it's month-to-month with a 30-day cancel notice.
Step 1 — Pick your starting point
Do you need a new website, or do you already have one?
We build your website and the system that runs it.
Four plans. All include hosting, SSL, GBP setup, and the universal guarantees below. Growth is the right fit for most service businesses.
Smart-Site
+ $197 setup
Setup waived · 6-mo commitOr pay annually — 2 months free: $1,970/year (save $197)
Your business shows up on Google. Customers find you, fill out the form, and you get the lead. Simple, clean, done for you.
Best for: food trucks · vendors · pop-ups · and solo operators who need to look professional and start capturing leads
This is the foundation — a professional website that captures leads. Automations and follow-up are Growth and above.
- Professional 1-page website built for you
- Lead capture form that sends submissions straight to your phone
- Mobile-optimized — looks great on any device
- Google-friendly setup so customers can find you
- Mobile app access — view leads and respond to customers from anywhere, right from your phone
Not included: missed-call text-back, website chat, a 24/7 receptionist, automated review requests, email/SMS nurture sequences, lead pipeline/dashboard. Those are Growth and Revenue Engine tier features.
Includes a monthly bucket of texts & voice minutes. Overages at flat carrier-cost rates, zero markup. See usage rates →
Why is this a monthly plan? ▾
Smart-Site is the closest thing we offer to a one-time website — but the monthly fee keeps three things running: your hosting and SSL so the site stays live, one content update per month so it doesn't go stale, and a monthly snapshot showing how many people found you on Google, called, or asked for directions.
No automations. No AI. No complicated software. Just a clean, fast site that stays current without you managing it.
If you'd rather pay once and own the files outright, our one-time builds start at $497. Same quality — you'd just handle hosting from there.
Growth
+ $997 setup
Setup waived · 6-mo commitOr pay annually — 2 months free: $5,970/year (save $597)
Your website plus the system that captures and follows up with every lead.
Best for: HVAC · plumbing · roofing · contractors · salons · clinics · restaurants — any service business losing leads to missed calls
- Full 5-page website (Home · About · Services · Reviews · Contact)
- Hosting + SSL + 3 edits/month
- GHL CRM + lead pipeline
- Missed-call text-back
- Automated Google + Facebook review requests
- Multi-step lead capture forms
- 5-step email + SMS nurture sequence
- Booking / calendar setup (if needed)
- Foundational SEO + AEO (FAQ schema, AI Overviews)
- Google Search Console + Analytics setup
- Apple Maps + Bing Places citation pass
- 2–4 GBP posts/month (template-based)
- Monthly performance dashboard
- 30-min monthly strategy call
- Priority text support
- Mobile app access — full CRM, conversations, appointments, and review requests on your phone. Run your business from the job site.
Not included: a 24/7 receptionist or website chat, reactivation campaigns, city/service landing pages, GEO optimization, ads management.
Includes a monthly bucket of texts & voice minutes. Overages at flat carrier-cost rates, zero markup. See usage rates →
Why is this a monthly plan? ▾
Because it's not just a website — it's a system running every day in the background.
When someone calls and you miss it, it texts them back automatically. When you finish a job, it asks for a Google review. When a new lead fills out your form, it follows up for you. That doesn't happen once — it happens every day, for every customer.
$597/mo works out to about $20 a day. If it books you one extra job a month — one call you would have missed, one lead that didn't go cold — it's already paid for itself.
If you just want a website with no monthly fee, one-time builds start at $497. The difference is the system won't be running.
Revenue Engine
+ $1,497 setup
Setup waived · 6–12 mo commitOr pay annually — 2 months free: $11,970/year (save $1,197)
Every call and inquiry gets answered — day or night. You focus on the work.
Best for: dental · law firms · med spas · multi-location operators · businesses with consistent after-hours call volume
- Everything in Growth, plus:
- 24/7 receptionist — answers every call, inbound + after-hours
- Website + text chat — answers instantly, 24/7
- Quarterly database reactivation campaigns
- GEO optimization (ChatGPT · Perplexity · Google AI Overviews)
- City + service landing pages
- Advanced CRM customization + lead scoring
- Optional Google/Meta ads management (founding pilot — limited slots)
- Weekly reporting
- Monthly deep strategy session (60 min)
- Unlimited small website edits
- Priority Slack + text access
- Mobile app access — everything from Growth plus chat transcripts and call summaries, all in your pocket.
Generous bucket included. Voice minutes & texts are bundled. Sustained heavy volume tips into overages at flat carrier-cost rates — no markup, no surprise invoices.
Real-time usage visible in your dashboard. See full usage rates →
Why is this a monthly plan? ▾
Because the receptionist and chat systems are running 24/7 — not just when you're awake or at your desk.
When someone calls at 10pm and you're not there, the system answers, qualifies the lead, and books the appointment. When an old customer goes quiet for 90 days, the reactivation campaign reaches back out automatically. That's what the monthly fee pays for.
$1,197/mo works out to about $40 a day. One booked after-hours call pays for the week. A single reactivated customer often pays for the month. The math gets easier fast once the system is fielding calls you'd otherwise miss entirely.
Revenue Engine PRO
+ $2,497 setup
Setup waived · 12-mo commitA co-piloted growth operation. We run it with you, not just for you.
Best for: established practices · growing businesses that want less to manage and more to show for it · serious operators who want dedicated accountability
- Everything in Revenue Engine, plus:
- Dedicated account manager
- Bi-weekly strategy sessions (dedicated, 60 min)
- Monthly reactivation campaigns (vs. quarterly)
- Custom reporting dashboard
- Proactive recommendations — we flag issues before you see them
- Managed GBP optimization (monthly)
- Advanced system tuning (quarterly reviews)
- Priority phone + Slack response (same business day)
- Annual system audit + strategic roadmap
This is the tier where results get co-piloted. You get a dedicated contact, bi-weekly calls, and a system actively tuned every week — not just reviewed monthly. Built for operators who want fewer surprises and stronger outcomes.
Real-time usage visible in your dashboard. See full usage rates →
Why is this a monthly plan? ▾
Because this isn't a setup and a handoff — it's an ongoing co-piloted operation. Your dedicated account manager is actively managing the system, flagging issues, tuning the system, running monthly reactivation, and meeting with you bi-weekly to adjust strategy based on what's actually happening.
$1,797/mo works out to about $60 a day. For businesses generating $500K+ per year, that's less than a rounding error on one booked job — and it's the difference between a system that runs and a system that performs.
See what's in each tier.
| Smart-Site$197/mo | Growth$597/mo | Revenue Engine$1,197/mo | Revenue Engine PRO$1,797/mo | |
|---|---|---|---|---|
| Website | 1-page | 5-page | 5-page + service pages | 5-page + service pages |
| CRM — every lead, call & job in one app, on your phone | App + inbox | Full CRM + pipeline | Full CRM + lead scoring | Full CRM + custom |
| Missed-call text-back | — | ✓ | ✓ | ✓ |
| Review automation | — | ✓ | ✓ | ✓ |
| Lead nurture (email + SMS) | — | 5-step sequence | Extended sequences | Extended + custom |
| Website + text chat | — | Add-on $197/mo | ✓ Included | ✓ Included |
| 24/7 receptionist | — | Add-on $297+/mo | ✓ Included | ✓ Included |
| Bilingual (English + Spanish) | ✓ | ✓ | ✓ | ✓ |
| Reactivation campaigns | — | — | Quarterly | Monthly |
| GEO / AI search visibility | — | Foundational | Full GEO stack | Full GEO stack |
| Strategy sessions | — | Monthly · 30 min | Monthly · 60 min | Bi-weekly · dedicated |
| Reporting | Monthly snapshot | Monthly dashboard | Weekly reports | Weekly + custom |
| Support | Standard | Priority text | Priority Slack + text | Dedicated account mgr |
Paying $1,500+/mo elsewhere? See how we compare to big platforms →
Keep your site. We add the system.
No rebuild required. We bolt the lead-capture and review systems onto what you already have. Your site stays exactly as it is.
Overlay Lite
+ $497 setup
Setup waived · 6-mo commitThe money layer on your existing site.
Best for: established businesses with a site they like but leads going cold or unanswered
- Missed-call text-back on your main line
- Automated Google + Facebook review requests
- Review QR code for in-store use
- Lead capture form/widget on your site
- GHL inbox + basic contact capture
- Lead notifications + simple auto-response
- One-time GBP setup or cleanup
- Monthly performance snapshot
Not included: website rebuild, monthly site edits, monthly GBP posting, chat widget, booking, advanced nurture, a 24/7 receptionist.
Includes a monthly bucket of texts & voice minutes. Overages at flat carrier-cost rates, zero markup. See usage rates →
Why is this a monthly plan? ▾
Because the missed-call text-back and review automation run every single day — not just at setup.
When someone calls and you miss it, it texts them back within seconds. When you finish a job, it asks for a Google review automatically. Those systems need to stay active to keep working.
$297/mo works out to about $10 a day. One recovered lead from a call you would have missed typically pays for the month twice over.
Overlay Pro
+ $797 setup
Setup waived · 6-mo commitKeep your site. Add systems + visibility.
Best for: established businesses wanting deeper lead capture and light visibility without a full rebuild
- Everything in Overlay Lite, plus:
- Chat widget on your existing site
- Booking / calendar setup (if needed)
- Stronger email + SMS nurture sequences
- 2 GBP posts/month (template-based)
- Basic local SEO + AEO review of your site
- Monthly strategy check-in call
Not included: a 24/7 receptionist, reactivation campaigns, full website rebuild, social media management.
Includes a monthly bucket of texts & voice minutes. Overages at flat carrier-cost rates, zero markup. See usage rates →
Why is this a monthly plan? ▾
Because missed-call text-back, review automation, nurture sequences, and the chat widget run continuously — every call, every job, every new form submission.
The GBP posts go out monthly. The SEO work compounds over time. The strategy call keeps the system tuned to what's actually happening in your business. None of that is a one-time thing.
$397/mo works out to about $13 a day. Most clients recover that in the first week from leads they would have lost to voicemail.
Every lead, call, and job — in one app, in your pocket.
No laptop, no logins-within-logins. Open the app on the job site and see exactly what's happening in your business right now.
- Every conversation in one inbox — calls, texts, website chats, and Facebook messages, together.
- See today at a glance — new leads, appointments, and every missed call the system already caught.
- Reply from the truck — text a lead back, send a review request, or check the pipeline between jobs.
App + inbox included from $97/mo · Full CRM & pipeline on Growth and above
Crew was on time and cleaned up spotless. New roof looks incredible.
Handled my whole insurance claim. Made a stressful week easy.
Fair quote, no upsell. Exactly what they said they'd do.
Not ready for the full system? Start here.
Two low-commitment ways to plug the biggest leak — missed calls — or just keep your site healthy. Step up to Growth whenever you're ready; nothing to redo.
Missed-Call Rescue
The one thing every service business loses money on — a missed call that never gets called back. This fixes just that.
- Auto-texts every missed call back within 60 seconds
- Automated Google + Facebook review requests
- Shared inbox — texts, calls & reviews in one app on your phone
- Runs on the number you already have
Site Care
Already have a one-time build from us — or just a simple site — and want it kept live and current? This is the low-cost keep-it-running plan.
- Hosting, SSL & uptime monitoring
- 1 small content edit per month
- Security patches & annual tune-up
- No automations or CRM — pure upkeep
Most businesses outgrow these fast. When you're ready for the full lead system, everything rolls up into Growth — no rebuild, no lost data.
Just want a website. No monthly.
Pay once, own it forever. We hand off the keys after launch — domain, GBP, analytics, all in your name.
Landing Page Build
- 1-page mobile-first site
- Logo, copy, photos, contact form
- Click-to-call + click-to-text
- GBP setup or cleanup
- Review QR code
- Hosting included for 12 months
- Domain + SSL connection
- 14-day launch promise · 30-day fix window
- Full ownership handoff
Full Website Build
- 5-page custom website
- Mobile-first · local SEO foundation
- GBP setup/optimization in your name
- Google Analytics + Search Console in your name
- Contact form + click-to-call/text
- Domain + SSL connection
- 15-min guided kickoff
- 14-day launch promise · 30-day fix window
- Hosting included for 12 months
- Full ownership handoff
Payment options: Pay in full · 3 × $549 · 6 × $297
Get a Full Website →After-Build Care
- Annual Care · $299/yr — hosting, SSL, monitoring, 4 small edits/yr, annual tune-up
- Monthly Care · $49/mo — 1 edit/mo, hosting, SSL, monitoring
- Pay-per-update · $75 small edit · $197 new page · $125/hr larger work
- Annual Tune-Up · $249/yr — performance + SEO refresh only
Get more customers — done for you.
Every other plan on this page makes sure you never lose a lead. This one goes and gets them. We build the funnel, run the Google or Facebook ads that drive the right local customers to it, and optimize it so it keeps pulling after the ad budget stops. Already have a website you like? We build the funnel into it — no rebuild required. Custom to your business, never a template.
1 · Your funnel — new page or your current site
- A new landing page built around your offer — or the funnel embedded into the site you already have
- Written and designed to convert cold clicks
- Click-to-call, form & call tracking baked in
- Full Search-Everywhere SEO/AEO setup
2 · Managed paid ads
- Founding Pilot — limited slots
- Google or Facebook, set up & managed for you
- You own the ad account and every lead
- Ad spend billed separately, on your budget
3 · Ongoing SEO · optional
- Keeps the page ranking after the ads stop
- Local search + AI-answer visibility
- Custom-scoped to your market
You own the page, the ad account, and the leads — always.
Stack onto any monthly plan.
Mix and match — pay only for what you need. Quick reference below — or see the full breakdown organized by category.
| Add-On | Price | Scope |
|---|---|---|
| Social Media Management | $497/mo | 2 platforms (FB/IG), 2–3 posts/week, scheduling, light engagement |
| Monthly Content Day | $297/mo | 1 on-site visit/mo, photo + short-form video capture, edited deliverables |
| Social + Content Bundle | $697/mo | Both above (save $97) |
| Meta Ads + Lead System | from $1,997/mo | Ad management + smart lead system (ad spend separate) |
| GBP Post Pack | $147/mo | 4 additional template-based GBP posts/month |
| GBP Post Pack+ | $247/mo | 8 additional template-based GBP posts/month |
| A la carte GBP Post | $75/post | One-off template-based post |
| Missed-Call Text-Back (standalone) | $97/mo | Auto-texts every missed call back in 60 seconds + review requests + shared inbox (included on Growth+) |
| 24/7 Receptionist (standalone) | $297–$497/mo | Answers every call, inbound + after-hours (included on Revenue Engine+) |
| Website + Text Chat (standalone) | $197/mo | Answers instantly on your site + by text (included on Revenue Engine+) |
| Managed Email Follow-Up | $49/mo + $497 setup | Done-for-you inbox that reads, replies to, and nurtures your email leads automatically across your connected mailboxes — nothing local matches it |
| Paid Ads Management | $497/mo + spend | Founding pilot — limited slots. Google or Meta; you own the account & leads; ad spend separate |
| Database Reactivation Campaign | $497 one-time + 10% of booked | We text your past-customer / dead-lead list and book jobs from people you already have |
| 806 Connect Directory Listing | Included free | Featured listing in the local 806 Connect directory — helps neighbors (and search) find you |
| Review Automation (Pro) | $197/mo | Full review monitoring, templated replies, and reputation dashboard |
| SEO Campaign | $497–$997/mo | Custom-scoped ongoing SEO work |
| Logo Refresh | $149 one-time | Cleanup of your existing logo |
| Starter Logo | $297 one-time | 2 concepts, full file delivery |
| Brand Kit | $497 one-time | Logo + colors + fonts + favicon + social avatars + mini guide |
| Full Brand Launch | $997 one-time | Brand Kit + business card + FB/IG banners + launch assets |
| Google Workspace Setup | $149 one-time | Setup only (you pay Google ~$7/user/mo directly) |
Need something custom?
We build custom automations, smart agents, internal tools, CRM workflows, integrations, and lightweight business apps. Book a discovery call and we'll scope the right solution.
Automation Discovery
- 1-hour deep dive call
- Written roadmap delivered
- Scoped quote for the build
Automation Sprint
- Single build — custom automation / agent
- Or integration / mini-app / internal tool
- Scoped from your Discovery roadmap
Custom Systems Retainer
- Ongoing optimization
- New automations + maintenance
- Application only
Growth Partner Program
Application Only · 12-month commitment
A full white-label growth operating system for your business — custom automation buildout, dedicated account manager, deep integrations across GHL, n8n, Supabase, Zapier, and ongoing tuning.
Apply to Partner →For multi-location operators, regional brands, and businesses that want a co-piloted growth operating system, not a vendor.
Every plan includes these.
You Own It. Always.
Your domain, content, GBP, analytics, and customer data stay yours. No lock-in. Full transfer if you ever leave.
14-Day Launch Promise
Site live within 14 business days of kickoff — or your next month is on us.
30-Day Fix Window
Post-launch bug fixes are on us. We don't ship and disappear.
Fast, Real Support
Questions or issues? Text or call anytime. No ticket queues, no waiting. (806) 451-3133
60-Second Speed-to-Lead
Every missed call and new lead gets a text back within 60 seconds — automatically, day or night. If your system isn't doing that once live, the month's on us.
Bilingual — English + Spanish
Your site, review requests, and receptionist speak both, standard. West Texas is bilingual — your business should be too. No upcharge.
Lubbock-Owned
Run by Brandon, right here in the 806. You get a neighbor who answers, not a call center — and your dollars stay in West Texas.
30-Day Lead Recovery Guarantee
System live and catching leads within 30 days — or your second month is free. We build it, verify it's working, and stay accountable to the outcome.
How usage-based pricing works.
Every plan includes a monthly bucket of voice minutes and SMS texts. If you go over, you're only charged for what you actually use — no locked-in commitments, no surprise invoices.
Text messages (SMS / MMS)
- SMS: $0.025/segment outbound · $0.015/segment inbound
- MMS: $0.04/message outbound
- 160 characters = 1 segment. Most automated messages are 1 segment.
Plain math: 1,000 extra texts ≈ $25. Most clients never hit their included limit.
Receptionist / voice calls (24/7 + after-hours)
- Smart inbound (receptionist answering): $0.12/min
- Smart outbound (follow-up calls): $0.15/min
- Standard voice: $0.033/min outbound · $0.023/min inbound
Plain math: a 5-min call ≈ 60¢. 100 extra minutes in a busy month = $12.
Chat & text-back messages
- Automated conversation replies: $0.04/message
- Review request replies: $0.01/review
- Covers the smart replies behind website chat, text-back, and review follow-up — billed only past your included bucket.
Plain math: 500 extra chat replies in a busy month ≈ $20.
- $1.35 per 1,000 sends
- Effectively free at normal workflow volumes.
Plain math: 10,000 nurture emails per month ≈ $13.50.
Phone numbers
- Local number: $2.30/mo
- Toll-free: $4.30/mo
- Most plans only need one local number for missed-call text-back and receptionist routing.
Carrier & compliance fees passed through at cost · zero markup
- A2P 10DLC brand registration: $4.00/mo
- A2P 10DLC campaign fee: $11.03/mo
These are telecom carrier mandates required for any business that sends automated SMS. We handle all registration paperwork — you just pay the carrier cost, nothing extra.
You can monitor all usage in real time inside your client dashboard. We'll flag you before anything significant hits.
Straight answers on pricing.
How fast does my system go live?
14 business days from kickoff — that's the promise on every monthly plan and one-time build. If we miss that window, your next month is on us. Most projects launch faster once you've done the kickoff call and we have your content. The receptionist and missed-call text-back are typically live within 48 hours of the site launching.
Do I own my website, domain, and customer data?
Yes — always. Your domain is registered in your name. Your Google Business Profile and analytics are in your name. Your GHL CRM and all customer contacts are yours. If you ever leave, we export everything and hand it over. Nothing is locked behind a proprietary platform you lose access to when you stop paying.
Can I keep my current website and still use the lead system?
Yes. That's exactly what the Overlay Lane is for — Overlay Lite ($297/mo) and Overlay Pro ($397/mo) bolt the missed-call text-back, review automation, lead capture, and CRM system onto the site you already have. No rebuild, no domain transfer. Toggle "I have a website already" at the top of this page to see those plans.
I already have a phone number. Can I keep it?
Yes. We work with your existing number one of two ways: we port it into the system directly, or we set up a forwarding number that rings your main line while the system handles texts and after-hours calls separately. Either way, customers keep calling the same number they always have. Nothing changes on their end.
What does the 30-Day Lead Recovery Guarantee actually mean?
It means your system — the missed-call text-back, lead capture, and follow-up automation — will be live and catching leads within 30 days of your kickoff. If it isn't working and verified within that window, your second month is free. This isn't a vague satisfaction guarantee. It's a specific, operational commitment: the system is running and leads are being captured. We verify it ourselves before calling it live.
How do I pick the right plan?
Smart-Site ($197/mo) is for solo operators and pop-ups who just need a clean, findable digital storefront — no automation, no CRM. Growth ($597/mo) is the right fit for most service businesses: full website plus the Lead Rescue System. Revenue Engine ($1,197/mo) adds the 24/7 receptionist and website chat running around the clock — right for any business with consistent call volume or after-hours inquiries. Revenue Engine PRO ($1,797/mo) is for operators who want a dedicated account manager, bi-weekly strategy, and a fully co-piloted system.
I already have a website. Why would I pay for a new one?
You wouldn't — and you don't have to. That's what the Overlay Lane is for. Overlay Lite ($297/mo) and Overlay Pro ($397/mo) add missed-call text-back, review automation, lead capture, and CRM to your existing site. No rebuild, no design fight. If your current site is outdated and hurting conversions, a Growth plan gives you a new site plus the full system for $597/mo — worth the conversation to compare.
How does the setup-fee waiver work?
Every monthly plan has a one-time setup fee ($197 to $2,497). If you commit to the minimum term upfront, we waive it. Growth and Overlay plans waive on a 6-month term. Revenue Engine waives on 6–12 months. Revenue Engine PRO waives on a 12-month term. The term is what gives the system enough time to prove itself — you don't see real review volume, lead nurture results, or SEO gains in 30 days.
What happens after the term ends?
It goes month-to-month with a 30-day cancel notice. No automatic re-up, no penalty fees. We export your data, transfer your domain, hand over your GBP and analytics, and remove our branding. You own everything — that's the guarantee.
Can I add the 24/7 Receptionist to Growth later?
Yes. The receptionist is $297–$497/mo as a standalone add-on to Growth. If you're upgrading to Revenue Engine ($1,197/mo), it's included along with website + text chat. You can add it any time — same with chat ($197/mo standalone). Most clients start on Growth and add the receptionist once they see how often after-hours calls were going unanswered.
I just need a website, not a monthly system. Do you do that?
Yes. Landing Page Build is $497–$797 one-time. Full Website Build is $1,497 one-time (or 3 × $549, or 6 × $297). After-Build Care is optional — $49/mo, $299/yr, or pay-per-update. You own everything outright. The system just won't be running, so missed calls stay missed.
What happens if I go over my included voice minutes or texts?
You're charged only for the overage at flat rates: $0.025/text outbound and $0.12/min for receptionist calls. To put it plainly — 1,000 extra texts costs $25, a 5-minute call costs about 60¢. Most clients stay well within their plan's bucket. If you're consistently going over, it usually means the next tier is a better fit — which also comes with a larger included bucket. See full usage rates →
Are there any carrier or registration fees I should know about?
Yes — and we publish them openly. Telecom carriers require A2P 10DLC registration for business texting: $4.00/mo brand fee + $11.03/mo campaign fee. These are carrier-mandated fees we pass through at zero markup — we handle all registration paperwork. Local numbers are $2.30/mo. Toll-free numbers are $4.30/mo. No hidden fees beyond these. See the full breakdown →
Do you build custom stuff?
Yes. Start with the $297 Automation Discovery — 1 hour, written roadmap, scoped quote. From there, single builds run $1,497–$4,997 (Sprint), and ongoing custom systems work is from $1,497/mo (application only).
Where are you based and who runs this?
Lubbock, TX. Run by Brandon. You'll always reach a real human, backed by smart systems for speed. Call or text: (806) 451-3133.
Not sure which plan is right?
Take the free 12-Point Audit and we'll recommend the best fit based on what we actually find in your business — no pitch, no pressure.
Built in Lubbock. Deployed across the 806.